How to Transform Your Ad Performance in 5 Days
Tactics that work to increase revenue and return on ad spend (ROAS) on digital ads
Ready to Stop Wasting Ad Spend?
Join our self-directed 5-day challenge and implement proven optimization tactics that increased one client’s ROAS by 40%. You’ll get quick, impactful strategies to apply across paid digital advertising channels, helping you get better reach, engagement, and conversions at your own pace.
Here’s How to Use This Framework:
Explore one optimization area each day (or on your schedule), equipping yourself with tools to improve performance results. Let’s dive in:
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Day 1: Search Term Analysis & Negative Keywords
Pull your search term report from the last 30 days
Identify high-cost keywords with low conversion rates
Add negative keywords for irrelevant searches
Create a shared negative keyword list for common irrelevant terms across campaigns
Day 2: Bid Strategy & Budget Optimization
Analyze performance by time of day and day of week
Adjust bid schedules based on peak conversion times
Redistribute budget from poor to top-performing campaigns
Set up automated rules for basic optimization tasks
Day 3: Audience Segmentation Deep Dive
Review performance by demographic segments
Identify top-performing segments such as age, education, gender, location, income, or interests
Build custom audiences from your most engaged users
Set bid adjustments for your best-performing segments
Day 4: Ad Format Innovation
Select one new ad format to test
Try a video ad, carousel ad, or dynamic ad format
Allow it to run for approximately 2wks+ or 2,000 impressions to evaluate
Maintain consistent visuals and messaging across formats to ensure brand cohesion
Day 5: Analytics & Reporting Optimization
Audit your current reporting metrics
Identify which metrics actually drive decisions and remove "vanity metrics" that don't drive actions
Implement new KPIs that align with business goals
Set up automated reporting schedules
The Bottom Line
This self-directed 5-day challenge is designed to create real impact. These same tactics helped a client boost their return on ad spend (ROAS) from 200% to 280%, generating an extra $8,000 from the same $10K spend! Consistent, focused optimizations truly compound over time to drive real improvements in campaign performance.
Ready to Optimize?
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