The Paid Media Mix

The Paid Media Mix

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How I Save 13 Hours a Week Using AI in Paid Media

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Why Your Ad's Success Metrics Are Already Obsolete (And What Savvy Advertisers Are Doing Instead)
Welcome to The Paid Media Mix— your source for real-world insights on AI, ad strategy, and what’s driving performance in today’s digital ad landscape.
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Lisa Raehsler
Geographic Ad Performance Deep-Dive (Prompt)
AI-powered marketing prompts
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Lisa Raehsler
How to Future-Proof Your SEO and PPC Strategy in an AI-First World
Based on a real discussion, this guide shares what leaders need to know now about SEO, PPC, and AI-driven marketing.
 • 
Lisa Raehsler
Keeping Digital Ads Profitable in a Slow Economy
What works when buyers get nervous.
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Lisa Raehsler
Conversational AI is Powering Consumer Choices
How Businesses Can Use Microsoft’s Latest Consumer Insights to Drive Sales.
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Lisa Raehsler
1
Search Term Pattern Analysis (Prompt)
Wasted ad spend hiding in your search terms? This practical AI solution identifies costly search term patterns that drain your budget without delivering…
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Lisa Raehsler
From Generative AI to ROI: Smarter Ads Win
Microsoft just released its first generative AI guide for SEM and SEO pros—but with years of PPC experience, here’s my expert take on what matters most…
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Lisa Raehsler
Must-Have Digital Marketing Skills
A 2025 Reality Check
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Lisa Raehsler
Google Signals: Shaping Ads, Search & Personalization
The hidden data points driving Google’s AI, rankings, and ad performance.
 • 
Lisa Raehsler
The Paid Media Mix
The Paid Media Mix
Get AI-driven digital ad strategies and insights from Lisa Raehsler, a recognized expert in Google Ads and performance marketing. No fluff, just real tips to improve campaigns and stay ahead.
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