Get expert strategies at the intersection of AI and paid media.

I’m Lisa Raehsler, a recognized expert in AI-powered paid media and Google Ads strategy. In The Paid Media Mix, I share insights to help marketers navigate automation, performance trends, and campaign optimization. In addition to this newsletter, I offer PPC strategy and management services for businesses ready to scale.

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What You’ll Get:

  • Expert insights into AI-powered ad strategies, automation, and performance marketing trends

  • Actionable tips to refine targeting, optimize campaigns, and improve ROI

  • Deep-dive tutorials with step-by-step walkthroughs of advanced PPC techniques, AI tools, and campaign setups

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Guesting on Digital Marketing Domination podcast:

Industry Recognition:

🏆 Microsoft MVP Award for Bing Ads PPC

🏆 Named in the Top 50 and Top 25 Most Influential PPC Experts (4 years)

👉 Read my articles on Search Engine Journal

If you want to stay ahead in PPC and AI-driven advertising, this newsletter is for you.

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Get AI-driven digital ad strategies and insights from Lisa Raehsler, a recognized expert in Google Ads and performance marketing. No fluff, just real tips to improve campaigns and stay ahead.

People

Google Ads and performance media strategist writing about how AI is reshaping paid media. Columnist for SEJ, speaker, founder of Big Click Co. Yoga-loving, tech-obsessed mom who travels in Converse.