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How I Save 13 Hours a Week Using AI in Paid Media
AI gave me the tools to power up my best ideas
Jun 24
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Lisa Raehsler
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The Paid Media Mix
How I Save 13 Hours a Week Using AI in Paid Media
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May 2025
Why Your Ad's Success Metrics Are Already Obsolete (And What Savvy Advertisers Are Doing Instead)
Welcome to The Paid Media Mix— your source for real-world insights on AI, ad strategy, and what’s driving performance in today’s digital ad landscape.
May 27
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Lisa Raehsler
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The Paid Media Mix
Why Your Ad's Success Metrics Are Already Obsolete (And What Savvy Advertisers Are Doing Instead)
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Geographic Ad Performance Deep-Dive (Prompt)
AI-powered marketing prompts
May 12
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Lisa Raehsler
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The Paid Media Mix
Geographic Ad Performance Deep-Dive (Prompt)
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April 2025
How to Future-Proof Your SEO and PPC Strategy in an AI-First World
Based on a real discussion, this guide shares what leaders need to know now about SEO, PPC, and AI-driven marketing.
Apr 30
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Lisa Raehsler
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The Paid Media Mix
How to Future-Proof Your SEO and PPC Strategy in an AI-First World
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Keeping Digital Ads Profitable in a Slow Economy
What works when buyers get nervous.
Apr 2
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Lisa Raehsler
2
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The Paid Media Mix
Keeping Digital Ads Profitable in a Slow Economy
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March 2025
Conversational AI is Powering Consumer Choices
How Businesses Can Use Microsoft’s Latest Consumer Insights to Drive Sales.
Mar 18
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Lisa Raehsler
2
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The Paid Media Mix
Conversational AI is Powering Consumer Choices
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Search Term Pattern Analysis (Prompt)
Wasted ad spend hiding in your search terms? This practical AI solution identifies costly search term patterns that drain your budget without delivering…
Mar 10
•
Lisa Raehsler
1
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The Paid Media Mix
Search Term Pattern Analysis (Prompt)
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February 2025
From Generative AI to ROI: Smarter Ads Win
Microsoft just released its first generative AI guide for SEM and SEO pros—but with years of PPC experience, here’s my expert take on what matters most…
Feb 25
•
Lisa Raehsler
4
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The Paid Media Mix
From Generative AI to ROI: Smarter Ads Win
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Must-Have Digital Marketing Skills
A 2025 Reality Check
Feb 17
•
Lisa Raehsler
1
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The Paid Media Mix
Must-Have Digital Marketing Skills
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Google Signals: Shaping Ads, Search & Personalization
The hidden data points driving Google’s AI, rankings, and ad performance.
Feb 7
•
Lisa Raehsler
3
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The Paid Media Mix
Google Signals: Shaping Ads, Search & Personalization
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The Authenticity Illusion: Why We Need to Rethink What's Real
The blurred lines between human and machine
Feb 1
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Lisa Raehsler
2
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The Paid Media Mix
The Authenticity Illusion: Why We Need to Rethink What's Real
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January 2025
How to Transform Your Ad Performance in 5 Days
Tactics that work to increase revenue and return on ad spend (ROAS) on digital ads
Jan 27
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Lisa Raehsler
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The Paid Media Mix
How to Transform Your Ad Performance in 5 Days
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